Logo Design & Brand Identity
Look like the business you’re becoming.
A good identity makes your business easier to recognise, easier to trust and much harder to confuse with everyone else.
We create logos and complete brand identity systems for start-ups, growing businesses and established organisations across Hertfordshire, Buckinghamshire, London and the wider UK.
Sometimes you need a really good logo.
Sometimes you need the whole thing.
We do both.
Logo design from £499
Full brand identity from £2,000
A logo is the start. Not the whole brand.
Your logo has an important job.
But so do your colours, typography, photography, layouts, graphics, messaging, website, signage, vehicles and all the other places customers meet you.
We design identities as systems rather than isolated marks, giving businesses the tools they need to look consistent wherever they show up.
For a small company, that might mean a brilliant logo, colour palette and typeface.
For a larger organisation, it might mean a complete visual language, detailed brand guidelines and a rollout across hundreds of touchpoints.
Same principle.
Different-sized folder.
Our work
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![A black trailer truck with a green and white logo and text for 'Hortlands' on the side, parked on a green background.]()
Hortlands
We created a bold, clean brand identity for these premium horticultural and Landscaping specialists based in Iver, Buckinhamshire.
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![A margherita pizza with melted cheese, tomato sauce, and fresh basil leaves on a dark blue background with cream-colored text.]()
Knead Neapolitan Pizza
We created a fresh, exciting new logo and brand identity for this incredible pizzeria based in Wokingham and Maidenhead.
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![Sign for Geans Clinic with an arrow pointing to the right, in front of a brick wall and greenery, with houses and a street in the background.]()
Geans Clinic
We renamed, rebranded and designed a stylish new brand identity for this chic dental clinic in the heart of Prestwood.
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![Close-up of a detailed, realistic horse's head and upper body, dressed in historical attire, against a dark background.]()
Three Horseshoes
We helped bring character and brand to this lovely pub and restaurant in Wooburn Green with a quirky, fun new visual identity.
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![A box of wedding cakes decorated with artwork inspired by classical sculptures and classical themes.]()
Sweet Madness
A dynamic, unique and bold new look for this Windsor based luxury patisserie brand. Cooking up culinary art in the heart of Windsor.
What are you building?
Starting something new
You have the business.
Possibly the name.
Maybe even a slightly alarming amount of enthusiasm.
We turn that into an identity that looks credible from day one and gives you something solid to build on.
Good for: start-ups, new businesses, new products and founder-led brands.
Ready to look bigger
The company has grown.
The branding still looks like somebody made it during lunch in 2019.
We can evolve the identity, sharpen the visual language and make everything feel more established without losing the recognition you have already earned.
Good for: growing businesses, scale-ups and established independents.
Time for a proper rethink
Sometimes tweaking the logo is not enough.
If the business, audience or market has changed, we can combine brand strategy with a complete identity redesign and rollout.
Good for: rebrands, repositioning, mergers and organisations entering their next chapter.
Three ways to work with us.
The Express Option
From £499
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A clean, professional logo without the six-month soul-searching exercise.
Perfect for new businesses, trades, side projects and anyone who needs to look credible quickly.
Includes:
✓ One initial logo direction
✓ One round of refinements
✓ Primary logo and simple variations
✓ Final files for print and digital
✓ Basic colour palette
The Professional Option
From £799
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A more considered identity for businesses ready to look established, consistent and properly put together.
Includes:
✓ Two initial logo directions
✓ Two rounds of refinements
✓ Primary and secondary logo variations
✓ Colour palette and typography
✓ Social profile assets
✓ Final files for print and digital
✓ Simple brand guide
The Brand Identity
From £2000
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The full thinking, not just the nice badge.
For growing businesses, corporate teams and organisations that need a brand built around strategy, positioning and long-term consistency.
Includes:
✓ Brand discovery session
✓ Audience and competitor review
✓ Brand strategy and positioning
✓ Logo identity system
✓ Colour and typography system
✓ Supporting graphic language
✓ Tone of voice direction
✓ Core brand applications
✓ Full brand guidelines
What actually makes up a brand identity?
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Primary logos, secondary lock-ups, icons, monograms and responsive versions designed to work from tiny profile pictures to very large signs.
Because one horizontal logo cannot solve every problem.
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A distinctive colour palette and type system that helps make the brand recognisable even when the logo is nowhere in sight.
Preferably without fourteen almost-identical shades of blue.
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Shapes, patterns, layouts, textures, illustration, iconography and supporting visual devices that give the identity a world to live in.
This is often the difference between having a logo and actually having a brand.
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Guidance around photography, imagery, styling and composition so future campaigns and content continue to feel connected.
Useful when five different people are currently choosing stock imagery.
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How the brand speaks, what it sounds like and the language it uses.
Serious when it needs to be.
Human whenever possible.
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The useful rulebook.
Logo usage, colours, typography, imagery, layouts and practical applications documented clearly enough for internal teams, designers and suppliers to use properly.
Made to leave the brand guidelines.
There is very little point creating a beautiful identity that only works on page 14 of a presentation.
Toy is unusual because we can take the identity into the things customers actually experience.
Brand identity
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Website
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Print
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Signage
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Vehicle graphics
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Campaigns
One team can take the brand from the first sketch through to the shopfront, brochure, website or side of a van.
So the identity is designed with the real world in mind from the beginning.
Logo design and branding across Hertfordshire, Buckinghamshire and London.
We create brand identities for businesses throughout Watford, Hertfordshire, Buckinghamshire, London and across the UK.
Our clients range from independent businesses and start-ups to established organisations with internal marketing teams, multiple locations and rather more people involved in approving things.
Projects can be run through a mixture of in-person workshops, studio sessions and remote collaboration, depending on what works best for your team.
So whether you are launching something in Watford, rebranding a business in Buckinghamshire or managing a wider corporate identity project in London, we can build the right process around it.
Frequently Asked Questions
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Our focused logo packages currently start from £499 + VAT, with more comprehensive logo development from £799 + VAT.
Full brand identity projects start from £2,000 + VAT and are scoped around the strategy, number of assets and level of rollout required.
We will recommend the right level of work rather than automatically pointing you at the biggest package.
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A logo is one recognisable mark used to identify the business.
A brand identity is the wider visual system around it, including things like colour, typography, graphics, imagery, layout and guidelines.
Think of the logo as one player.
The identity is the whole team.
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Yes.
Our Express and Pro packages are specifically suited to start-ups, trades, local businesses and smaller companies that need professional logo design without commissioning a complete strategic rebrand.
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Yes.
For larger organisations, projects can include brand strategy, stakeholder input, identity development, detailed guidelines, templates, sub-brands and rollout support.
We can also work inside established brand guidelines when a full redesign is not required.
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Yes.
Sometimes an existing identity needs refinement rather than replacement.
We can review what is worth keeping, what is causing problems and whether an evolution or complete redesign is the better route.
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Yes.
Brand guidelines can range from concise identity documents covering logos, colours and typography to more detailed systems including tone of voice, imagery, layouts and wider brand applications.
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Yes.
We design websites, campaigns, print and other creative materials, as well as producing signage and vehicle graphics.
This means the same team that creates the identity can help roll it out consistently.
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A focused logo project can move relatively quickly.
A full identity involving strategy, several stakeholders and a wider rollout naturally takes longer.
We agree milestones and timings before the project begins so everyone knows what is happening and when.
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Once the agreed project has been completed and paid for, ownership and usage rights for the approved final identity are transferred according to the terms of the project agreement.
Any third-party assets, such as licensed fonts or photography, may have their own separate licensing requirements.
Still trying to explain what makes you different?
Good place to start.
Whether you are launching something new, repositioning an established business or simply trying to get everyone saying the same thing, we can help find the clarity underneath it all.
Unit 7B, Anamax House, Gerrards Cross