Campaigns & Creative
One good idea. Lots of places to put it.
Campaigns should give people something to notice, remember or do.
We develop creative concepts, advertising campaigns and launch ideas for businesses that need more than another nice-looking social post.
From the first thought through to the final artwork, Toy can handle the strategy, creative direction, design and rollout across digital, print, signage and the real world.
Make some noise. Preferably the right kind.
A campaign does not need to be enormous to be effective.
It needs an idea.
Something simple enough to understand quickly, distinctive enough to feel like you, and flexible enough to work on everything from an Instagram post to the side of a building.
Sometimes we start with a blank page.
Sometimes the marketing plan already exists and you just need somebody to make people care about it.
Both are good places to begin.
Our work
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![Promotional signs for Barbarian Grill featuring photos of a woman and a man eating sandwiches, with text encouraging mothers to let their kids run wild and fathers to treat like warriors, against a reddish background.]()
Barbarian Grill Launch Campaign
We created a multi-platform campaign for this meat-base food brand based in Wooburn Green, celebrating food and all it’s messy qualities.
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![Outdoor digital billboard showing an advertisement for the Redmi Note 11 Pro smartphone, with a person holding the phone and the text 'Redmi Note 11 Pro Rise to the challenge.' The billboard is part of a modern building with large glass windows, and there are people walking in the foreground at dusk or evening.]()
Redmi Note advertising campaign
To celebrate the lauch of Xiaomi’s flagship Redmi mobile phoe, we created an outdoor and indoor campaign nationwide.
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![Image with stickers promoting men's health awareness, featuring a logo and text like 'The Brothers Arms for Men's Health' and 'Feel Thinner Men' on a wooden surface background.]()
Androlabs Healthcare campaign
We rolled out a full pub takeover of Wendover House in Crystal Palace, London. Creative concept, and installation of a suite of printed material.
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![A collage of three vibrant posters. The first features a woman with curly hair, pink blooming flowers, butterflies, and a large lip with a drip, with the text "BIG. BOLD. BEAUTIFUL." The second shows a bearded man with headphones, a pocket watch, cassette tapes, and a vintage car, with the text "SHARP. VIVID. FOCUSED." The third has a person with a television for a head, surrounded by lightning, and a background of mountains and pink sky, with the text "BOLD. ELECTRIC. VIBRANT."]()
Snapshot People Launch campaign
The Snapshot People are urban, street based photographers and they needed a creative approach that told their story.
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![Three large posters on a gray tiled wall in a subway station featuring women with radiant skin and makeup. The left poster shows a woman with closed eyes and a smile, touching her face. The middle poster shows a woman with dark hair looking at the camera, resting her chin on her hand. The right poster shows a woman with her eyes closed and a big smile, with her head tilted back. All posters have a purple gradient background with text promoting skincare and beauty products, and an image of a skincare product at the bottom.]()
Dr Hala Healthcare campaign
As part of the conceptual work for Dr Hala’s line of skincare, we created a campaign that embraced their ethos of ‘refinement’.
How we get there.
Find the USP
What are we promoting, who needs to care and what do we want them to do?
Build the campaign
Key visuals, messaging and the creative system that everything else grows from.
Find the idea
Concepts, headlines, visual territories and routes that turn the brief into something interesting.
Put it everywhere
Design, production and rollout across the channels that make sense. Not every available channel. The ones that make sense.
What are we trying to make happen?
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Find the idea first.
Before designing forty-six assets, we work out what the campaign is actually saying.
Audience, objective, proposition, message and the creative thought that ties everything together.
This can include campaign strategy, creative concepts, messaging, straplines and visual territories.
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Give people a reason to look.
Advertising needs to earn the attention it interrupts.
We create campaign creative for outdoor, print, digital, social and physical environments, from one strong key visual through to complete multi-channel campaigns.
Includes: advertising concepts, art direction, key visuals, campaign copy and creative development.
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New thing. Make it feel like one.
New company. New product. New service. New location. New chapter.
We create launch campaigns that introduce the idea clearly and give people a reason to pay attention.
That can cover everything from the initial launch concept to social assets, print, signage, events and launch films.
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More campaign. Less content treadmill.
Social works better when individual posts feel part of something bigger.
We create campaign systems that can stretch across paid social, organic content, display advertising, email and landing pages without every asset needing to be invented from scratch.
Useful for internal marketing teams with ambitious calendars and finite Tuesdays.
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Take the idea into the real world.
Posters. Hoardings. Windows. Vehicles. Signage. Print. Enormous things stuck to buildings.
Because Toy also produces physical graphics, we can take campaign ideas beyond the screen and turn them into actual installations.
The designer and the person making it can even speak to each other.
Revolutionary stuff.
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One idea. Twenty-seven sizes.
Once the concept is approved, somebody has to make everything.
We adapt campaign creative across channels, formats, locations and audiences while keeping the original idea intact.
From a hero visual to an entire suite of assets, we can manage the rollout without slowly redesigning the campaign every time the dimensions change.
Creative that can actually go somewhere.
A campaign might begin as a thought in the studio and end up across:
Digital
Social, display, websites and landing pages.
Print
Posters, brochures, direct mail and promotional materials.
Signage
Windows, walls, hoardings and large format graphics.
Vehicles
Campaign graphics, fleet activations and mobile advertising.
Film
Campaign films, social video and motion.
Same idea.
Different surfaces.
Frequently Asked Questions
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A creative agency develops the central idea, messaging and visual direction behind a campaign, then turns that thinking into advertising and marketing assets.
That can include strategy, concepts, copy, design, art direction and campaign rollout.
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Yes.
Give us the objective, audience and what you are trying to promote and we can develop the strategic and creative direction from the beginning.
A fully formed idea is not required.
That is rather the point.
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Absolutely.
We often work as an extension of internal marketing teams, providing campaign concepts, art direction, design and rollout support.
You keep the business knowledge.
We bring another perspective and more hands.
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Yes.
We create paid and organic social campaign assets alongside wider digital, print and physical advertising.
Where possible, we build a system rather than treating every social post as a completely unrelated design project.
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Yes.
We design outdoor advertising, posters, hoardings, window campaigns and other large-format creative.
Toy can also manage the print and installation where required.
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Yes.
This is one of the useful bits.
We can take campaign artwork into print, signage, window graphics, large format displays and vehicle graphics, as well as digital assets.
Something needs designing?
A launch. A new product. A big announcement. A quiet brand that needs to become slightly less quiet.
Give us the opportunity.
Let’s make something people notice.
Start a design project
07837956620
Unit 7B, Anamax House, Gerrards Cross