Ideas are better when they leave the screen.

Toy Creative brings brand thinking, design and production together under one roof.

We shape the idea, build the identity, then bring it to life across websites, print, signage, spaces and vehicles.

One team from first thought to final installation.

Much less passing the PDF around.

Creative studio. Proper workshop.

We can talk positioning, typography and tone of voice in the morning, then print, wrap or install the result in the afternoon.

That overlap is the point.

Our creative team understands materials, scale and production. Our production team understands the idea behind the artwork. So the finished result still feels like the brand, whether it appears on a screen, a shopfront or the side of a van.

Think it.

Brand strategy, identity, campaigns, graphic design and digital.

Make it.

Print, signage, window graphics, vehicle wraps and installation.

A little bit of history.

Jamie and Rob met at college in 2010, then spent the next decade building experience across different sides of the creative industry.

In 2020, they brought that experience together and formed Toy Creative.

The team has grown. The projects have grown. The collection of oddly specific tools has definitely grown.

But the core idea is still the same:

Make good work. Make it properly. Enjoy the process.

What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead.

What sets us apart isn’t just our process. It’s the intention behind it. We take time to understand, explore, and create with purpose at every turn.

Three pink-skinned aliens with large heads and black eyes, dressed in space costumes, walking on rocky terrain with trees, under a teal sky, near a large flying saucer emitting a light beam.

Meet the Team

  • Close-up of a smiling man with short, grayish-brown hair, a short beard, and blue eyes, wearing a black shirt with a black jacket, indoors with a blurred background.

    Jamie

    Co-founder

    Brand thinking, creative direction and finding the idea underneath the brief.

  • A young man with red hair and a slight smile, wearing a black jacket over a beige shirt, sitting indoors near a large green plant and a wall with a motivational poster.

    Rob

    Co-founder

    Design, production and working out how ambitious ideas survive contact with the real world.

  • A smiling woman with long brown hair, wearing a black blazer and red lipstick, standing in an indoor setting with blurred background.

    Ramona

    Account Management

    Keeping projects clear, clients informed and all the moving parts heading in the same direction.

  • A woman with long dark hair and a warm smile, wearing a beige blazer and layered necklaces, seated indoors with warm lighting and a blurred background.

    Maria

    Finance

    Keeping the numbers sensible so the rest of us can keep making things.

Why “Toy”?

No, we do not make toys.

The name came from a simple belief that good creative work needs play.

Not childishness. Curiosity.

Trying things. Turning ideas around. Taking them apart. Putting them back together better.

The comic-book characters, vintage toys and slightly improbable adventures throughout our identity are a nod to that spirit. They give us permission to be bold, imaginative and unexpected, while remembering that the work still has a job to do.

Fun matters.

So does getting the measurements right.

Let’s talk about your opportunity.

A new brand. A tired one. A blank wall. A fleet of vans. Something that does not fit neatly into a category.

Tell us what you are working on.

07837956620

hello@toy-creative.com

Unit 7B, Anamax House, Gerrards Cross