Hortlands
Landscaping Brand Identity Design for Hortlands
Toy Creative developed a new brand identity for Hortlands, a landscaping and grounds maintenance company working across London and the Cotswolds. The project involved creating a bespoke logo and emblem designed to represent the company’s commitment to quality craftsmanship and their personal approach to every garden project.
Landscaping branding rooted in the outdoors
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Client: Hortlands
Industry: Landscaping / Garden Maintenance
Services: Brand identity design, logo design, brand strategy
Location: London & Cotswolds -
Hortlands approached Toy Creative to develop a new brand identity that would reflect the company’s growing reputation for high-quality landscaping and garden maintenance.
The identity needed to communicate professionalism and craftsmanship while representing the personal approach that defines the Hortlands team.
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Our approach focused on creating a distinctive emblem and logo that would represent the quality of Hortlands’ work while remaining versatile across a range of applications.
The bespoke mark incorporates subtle design elements that reference both the landscaping industry and the company’s core values.
At the centre of the emblem sits a hidden “H”, creating a simple but meaningful symbol that reflects the Hortlands brand.
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The visual identity was built around a strong emblem that acts as a mark of quality across the brand.
The design reflects Hortlands’ four key brand pillars and reinforces the company’s focus on delivering tailored solutions rather than off-the-shelf landscaping services.
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The new identity was designed to work across a range of applications including vehicles, printed materials and digital platforms.
The emblem provides a recognisable mark that can be used consistently across Hortlands’ communications and project materials.
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The final identity gives Hortlands a modern and confident visual presence that reflects the quality and craftsmanship of their landscaping work.
The bespoke emblem and logo provide a recognisable brand mark that supports the company as it continues to grow across London and the Cotswolds.
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Toy Creative provides brand identity design, signage design and creative services for landscaping, hospitality and retail brands across Hertfordshire, Buckinghamshire and the wider UK.
Our services include logo design, landscaping branding, restaurant branding and signage design.
Toy Creative have created a new brand identity for Hortlands, a pioneering landscapers and grounds maintenance firm that offers complete transformations for gardens both big and small.
Ben and the team tasked us with helping them create a fresh new identity and logo to represent the new direction and the momentum the company was about to embrace.
The new brand strategy and visual identity needed to reflect Hortlands focus on quality and their level of detail that sets them apart from other landscapers in their London and Cotswold area of coverage. Their work a large part of what defined this approach, so we set to work creating a symbol of quality and an emblem they could stand proudly behind.
Hortlands unique point of difference is that they take a personal interest into any project they undertake. Big, small, corporate or personal, the team have a vested interest in making sure that they provide the best tailored approach possible. They have no off-the-shelf solutions, each project gets their undivided oversight and professional experience.
The identity developed by Toy Creative is based entirely around the emblem. The emblem holds a host of both internal and forward facing design considerations that make the simple icon represent so much more. At the heart of the icon, a hidden ‘H’. The start of the brand’s new name and the foundation of the construction. The four petals that form the walls of the ‘H’ have been crafted to resemble both flower elements, and shovel heads… The gardeners essential tool. Deeper than this (on a more strategic level) the four petals represent the brands four core pillars of their ethos: exceptional quality, utmost integrity, close relationships and proven expertise.