Website Design & Digital
Websites should do more than sit there looking nice.
Your website is often the first proper interaction somebody has with your business.
It should explain what you do, make you look credible and give people a very obvious next step.
We design websites that bring brand, content and user experience together, from simple brochure sites to larger corporate websites, ecommerce and campaign landing pages.
Built around the business. Not around a template.
Good-looking.
Easy to use.
Built with a point.
There is plenty to think about before choosing fonts.
Who is visiting? What are they looking for? What should they understand first? Where do we want them to go next?
We start there.
Then we turn the answers into a clear structure, strong visual system and website that feels properly connected to the rest of your brand.
Because a beautiful homepage is lovely.
A beautiful homepage nobody understands is slightly less useful.
Our work
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![Illustration of a woman with a rabbit head wearing a dress and holding a fan, and a man with an elephant head wearing a suit and top hat, with the text "The Coach House" and the name "Wooburn Green" in the center.]()
Coach House website
We created a bespoke wordpress website for The Coach House pub and restaurant in Wooburn Green. Unique animations, custom coded.
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![A laptop displaying a website about landscaping and gardening, surrounded by swirling, iridescent abstract tubes on a gray background.]()
Hortlands Landscaping website
A stylish, bespoke wordpress website design and built for the landscaping team Hortlands based in Iver, Slough.
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![Promotional image for Sweet Madness by Vincenzo Maio featuring a smartphone with event details and two business cards, one with a classical sculpture head and the other with contact information.]()
Sweet Madness launch website
We created an artistic, chic wordpress website for this locally based Windsor bakery.
Built for humans. Helpful for search engines too.
SEO starts with making the website useful.
Clear page structures. Logical navigation. Relevant content. Sensible headings. Fast, responsive layouts. Pages built around the things customers are actually looking for.
We consider those fundamentals while planning and designing the site rather than bolting them on once everything has been approved.
For businesses with broader search ambitions, we can also structure websites around dedicated services, locations and supporting content.
Useful for Google.
Considerably more useful for the person actually trying to find what you do.
How we build websites.
01.
Understand
Your business, audience, goals, existing website and what is currently making everybody unhappy.
02.
Structure
Sitemap, content hierarchy, user journeys and the pages we actually need.
Not every service deserves twelve subpages.
Some definitely do.
03.
Design
We develop the creative direction and apply it across the key page types and responsive layouts.
This is where it starts feeling like your brand rather than a wireframe.
04.
Build
The approved design moves into development, content is populated and functionality is brought together.
05.
Test & launch
Desktop. Mobile. Links. Forms. Content. Responsiveness.
Then the terrifyingly satisfying moment where somebody presses the button.
What are we trying to make happen?
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Work out the journey before decorating it.
We plan the structure, content hierarchy and user journeys before getting carried away with the nice bits.
That can include sitemap planning, page structure, wireframes, calls to action and thinking about how different audiences move through the site.
Includes: website strategy, UX design, wireframing, sitemap planning and content structure.
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Make it feel unmistakably yours.
We design responsive websites around your brand, audience and content rather than forcing everything into whichever template happened to be popular that month.
Typography, imagery, movement, layout and interaction are all considered as one system across desktop, tablet and mobile.
Includes: responsive web design, UI design, corporate website design and creative website design.
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Nice to look at. Sensible to manage.
A website should not require an emergency call to a developer every time somebody changes a phone number.
We create content-managed websites that give your team practical control over the things they need to update while keeping the design consistent.
Includes: WordPress websites, CMS development, editable page systems and content-managed websites.
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Browsing is nice. Buying is better.
We design ecommerce experiences that make products easy to find, understand and buy.
That means thinking about navigation, product pages, mobile experience, checkout journeys and the brand experience around the transaction.
Includes: ecommerce web design, online shops, product page design and ecommerce UX.
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One job. No wandering off.
Sometimes you do not need another complete website.
You need one very focused page that gets somebody from campaign to action with as little distraction as possible.
We design landing pages and campaign microsites for launches, advertising, lead generation and promotions.
Includes: landing page design, campaign websites, microsites and lead generation pages.
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Websites have an annoying habit of needing things after launch.
New pages. Campaign graphics. Updated services. Landing pages. Content changes.
We can continue supporting the site after launch so the digital side of the brand keeps moving with the business rather than slowly becoming a museum of old information.
Includes: website design support, new page design, digital assets and ongoing creative support.
A website is part of a bigger system.
The useful thing about Toy is that the website does not have to exist on its own.
The same brand might also need:
Campaigns
Creative that drives people to the site.
Print
Brochures, sales material and collateral using the same visual system.
Signage
Taking the identity into physical spaces.
Vehicle graphics
Making the business recognisable on the road.
Content
Photography, film and creative assets designed to work digitally.
One brand.
Online and off.
Frequently Asked Questions
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It depends on the size, functionality, content and level of creative work required.
A focused brochure website and a large multi-service corporate website are very different projects.
Once we understand the pages and functionality you need, we can recommend a scope and provide a clear quote.
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Yes.
We work with independent businesses and start-ups as well as larger organisations.
For smaller businesses, we can keep the structure focused and concentrate the budget on the pages that actually matter.
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Yes.
We can support more complex projects involving multiple services, audiences, stakeholders and content requirements.
This can include UX planning, flexible page systems, brand implementation and collaboration with internal marketing teams.
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Yes.
Sometimes the structure works and the design needs improving.
Sometimes the entire thing needs reconsidering.
We can review the current site and recommend how much is worth keeping before immediately throwing everything away.
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Yes.
Brand strategy, logo design and complete visual identity are all part of Toy’s wider creative offer.
Creating the brand and website together can be particularly useful because both are developed around the same thinking.
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Yes.
We can help shape page structures, headlines, messaging and website content alongside the design.
For larger projects, content planning can form part of the website strategy stage.
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Yes.
We consider site hierarchy, page structure, headings, internal navigation, mobile experience and opportunities for relevant service and location content.
More specialist SEO requirements can be scoped separately depending on the project.
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Where the project uses a content management system, we can build editable areas around the things your team needs to manage.
The goal is to give you useful control without making it dangerously easy to turn every headline Comic Sans.
Current website feeling a bit 2017?
Good news.
Websites can be changed.
Whether you need a complete redesign, a new website or simply something that finally reflects how good the business actually is, we can help.
Let’s build something worth visiting.
Start a design project
07837956620
Unit 7B, Anamax House, Gerrards Cross