Home Roots
Food Brand Identity Design for Home Roots
Toy Creative developed a new brand identity for Home Roots, a catering brand known for serving classic British dishes with a modern twist. The project focused on creating a distinctive logo and visual identity that reflects the warmth, honesty and flavour-focused approach behind the Home Roots kitchen.
Classic British food, with a twist
-
Client: Home Roots
Industry: Catering / Food Brand
Services: Brand identity design, logo design, packaging design
Location: Buckinghamshire -
Home Roots approached Toy Creative to create a recognisable brand identity that would communicate the passion and authenticity behind their food.
The brand celebrates classic British cooking while introducing small creative twists that keep dishes fresh and exciting for customers.
The identity needed to reflect this balance between tradition and innovation.
-
Our approach focused on creating a brand identity that feels nostalgic and comforting while still delivering energy and personality.
The colour palette draws inspiration from the warmth of the kitchen and the ingredients used in the Home Roots menu, helping the brand feel lively and welcoming.
Typography was developed to feel rustic and expressive, reinforcing the honest and handmade nature of the food.
-
The identity combines:
- warm colour palettes inspired by cooking
- rustic typography
- retro influences that evoke nostalgia
Together these elements create a brand that feels both comforting and exciting — reflecting the Home Roots philosophy of traditional cooking with a twist.
-
The brand identity was rolled out across a range of brand touchpoints including:
- branded greaseproof papers
- staff uniforms
- packaging
- website design
- promotional materials
These elements help bring the Home Roots brand to life across every customer interaction.
-
The finished identity gives Home Roots a distinctive and recognisable visual presence.
By combining nostalgic influences with vibrant colours and expressive typography, the brand captures the spirit of the Home Roots kitchen and the passion behind their food.
-
Toy Creative has created a fresh new brand identity for the team at Home Roots, who cook up a range of fantastic classic British meals with a modern twist.
Home Roots approached Toy Creative to help them create an instantly recognisable identity for their authentic and flavour-focused catering service. They tasked us with the challenge of telling their story in an engaging way. It’s a story of honest cooking, professionally backed and family run. It’s a story close to us as a company, and we embraced the brief with both hands.
Starting with the name itself, Home Roots is steeped in tradition. They pride themselves on always offering a classic menu, with incredibly well-made meals from a humble kitchen. Beef stews, roast chicken, sausages and mash, all made with heart and passion. As their team grew, so did their love for their ingredients, encouraging them to maintain a responsible list of suppliers regardless of their size.
The only thing that’s changed in their journey is the way they prepare their food. Offering food that’s available both in a restaurant and as a delivery service meant certain recipes needed a tweak — a dash of something extra to keep the palate fresh and the flavour full. That twist came in the form of a zing of lemon, a pinch of paprika, or even a charcoal-infused bun on their burgers. This twist is where we started their redesign.
The new identity embraces this position entirely. The new colours are a celebration inspired by warm cooking and the energy of the kitchen. The typography is unique and rustic — a bit rough, a bit ready. Everything about the new identity is created to feel equal parts nostalgic, comforting and exciting. It’s what the Home Roots story represents.
Once we’d cracked the identity, all we needed to do was bring it to life. Their vision has grown and grown, and it’s been a pleasure to ride the wave with the team. We’ve helped bring the brand to life with a suite of items: branded greaseproof papers, stylish new uniforms, a fun and engaging new website and tonnes of other cohesive branded items to boot.