Barbarian Grill
BBQ Catering Brand Identity and Campaign for Barbarian Grill
Toy Creative created a bold new brand identity for Barbarian Grill, a Texas-style BBQ catering company based in Wooburn Green. The project focused on capturing the adventurous spirit of the brand through rugged typography, vibrant colours and playful graphic elements that celebrate the thrill of great food.
Eat on the wild side
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Client: Barbarian Grill
Industry: Catering / BBQ Street Food
Services: Brand identity design, logo design, campaign design
Location: Wooburn Green, Buckinghamshire -
Barbarian Grill wanted a brand identity that reflected the bold personality of their BBQ catering experience.
The brand is built around a love of smoky flavours, slow-cooked meats and the energy of live-fire cooking. The identity needed to reflect that sense of adventure while standing out in the competitive street-food and catering market.
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Our approach focused on creating a visual identity that felt wild, energetic and full of personality.
A stylised animal silhouette became the centrepiece of the logo, symbolising the primal energy of fire-cooked food and the adventurous spirit of the brand.
Bold typography and rugged graphic elements were introduced to reinforce the edgy and playful personality of the Barbarian Grill identity.
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The identity uses a vibrant colour palette inspired by fire, smoke and the natural environment surrounding outdoor cooking.
Illustrated animals, energetic patterns and expressive typography combine to create a distinctive visual language that reflects the excitement of the Barbarian Grill experience.
These elements were designed to work across menus, merchandise, signage and digital content.
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The brand identity was rolled out across a wide range of marketing materials including:
- food truck graphics
- street advertising
- social media assets
- printed merchandise
- promotional campaigns
This helped create a consistent brand presence across both physical events and online promotion.
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The finished identity captures the energy and adventure behind Barbarian Grill’s BBQ catering experience.
The bold visuals and playful personality of the brand invite customers to embrace their “wild eater” instincts and turn every meal into a memorable food adventure.
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In the heart of Wooburn Green, our design studio embarked on an exhilarating journey to create a new brand identity for The Wild Eaters at Barbarian Grill. Our mission was to capture the essence of adventure, excitement and unbridled passion for food. Through an edgy and fun rebrand, we aimed to ignite a sense of culinary exploration, encouraging people to embrace their wild side and make eating an exhilarating experience.
To effectively capture that spirit, our design team immersed themselves in the essence of the brand. We spent time getting to know the unique personality of Barbarian Grill, their bold flavours and the immersive dining experience they provide. By diving deep into their culinary world, we gained valuable insight into their audience, their aspirations and the untamed energy that permeates their events.
At the heart of the rebrand was the creation of a captivating logo. Drawing inspiration from elements of nature and wilderness, we crafted a mark featuring a bold, stylised animal silhouette, instilling a sense of primal energy and curiosity. The typography was designed with dynamic, rugged letterforms to further enhance the brand’s edginess and playfulness.
Building on the logo, we curated a colour palette that reflected the untamed nature of The Wild Eaters — fiery reds, deep greens and earthy browns evoking adventure, passion and the natural world. Illustrations of wild animals, vibrant patterns and energetic graphic elements were applied across menus, signage, merchandise and digital platforms, creating a consistent and immersive experience.
The rebranding journey for The Wild Eaters at Barbarian Grill was a thrilling adventure in itself. From the captivating logo to the carefully selected colours, typography and collateral design, every element was created to ignite a sense of culinary exploration — positioning the brand as a haven for food enthusiasts seeking an unconventional and unforgettable experience.