Dr L’Art | DIBI Milano
Clinic Signage and Branding for Dr L’Art | DIBI Milano London
Toy Creative designed and installed signage and interior branding for the Dr L’Art flagship aesthetic clinic on New Oxford Street, London. The project celebrates the clinic’s partnership with Italian skincare specialists DIBI Milano, combining architectural sensitivity with expressive visual storytelling.
A partnership, written on the walls
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Client: Dr L’Art | DIBI Milano
Industry: Aesthetics / Skincare Clinic
Services: Signage design, vinyl graphics, interior branding, installation
Location: New Oxford Street, London -
Dr L’Art had secured a striking new clinic space in central London and wanted the interior environment to reflect both the clinic’s medical expertise and its partnership with DIBI Milano skincare.
The challenge was to introduce visual communication that celebrated the collaboration between the two brands while maintaining the calm, minimalist atmosphere of the clinic.
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Toy Creative identified a number of opportunities throughout the clinic where signage and graphics could enhance the space.
Rather than using heavy branding, the approach focused on subtle messaging and minimalist design elements that integrate naturally with the architecture and interior design of the clinic.
This ensured the space remained elegant while clearly communicating the relationship between the Dr L’Art and DIBI Milano brands.
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To support the interior branding, we developed a series of minimalist single-line illustrations representing the human form.
These abstract graphics reflect the clinic’s focus on clarity, simplicity and natural beauty while adding an artistic dimension to the space.
The illustrations appear alongside subtle messaging throughout treatment rooms and corridors, creating a consistent visual language across the clinic.
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The project included the production and installation of more than 25 individual vinyl graphics and signage elements — matte vinyl wall decals, raised printed logos, window graphics and interior messaging.
Each piece was carefully positioned to complement the architecture of the clinic while reinforcing the story of the Dr L’Art and DIBI Milano partnership.
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The finished signage system creates a refined and immersive clinic environment that reflects both the medical expertise of Dr L’Art and the luxury skincare heritage of DIBI Milano.
Through subtle graphics, elegant typography and carefully placed messaging, the clinic communicates its brand story while maintaining a calm and welcoming atmosphere for clients.
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Our collaboration with Dr L’Art on their New Oxford Street clinic marked an important milestone in our ongoing commitment to impactful visual communication. From the earliest concept discussions through to installation, the team worked in close partnership with the clinic to shape a distinctive signage experience. Single-line illustrations created a refined and recognisable visual language, allowing modern aesthetics to blend naturally with a touch of artistic flair.
We set to work identifying areas of branding and signage opportunity throughout the space. The message was clear — harmony in an exciting new partnership — but how do you tell that story in a way that does not interrupt the emotion of the architecture? With tall ceilings, bespoke building structure and stone-washed minimalist walls, everything we designed had to feel at home while establishing the new business relationship for both new and existing clients.
A central element of the strategy was emotive messaging, printed in matte-finish vinyl decal and placed selectively through the treatment rooms and clinic spaces. These statements resonate with visitors on a personal level, expressing Dr L’Art’s dedication to wellness while acknowledging their exclusive partnership with DIBI Milano.
We took the design one step further with a series of simple, minimalist illustrations representing the human form. In certain areas of the clinic you will find tall, almost abstract deconstructed illustrations of the female and male form — a reflection of the simplicity the practice promotes and the clarity of the client experience.
Production required deliberate, detailed attention. Every illustration and message was checked for clarity, vibrancy and consistency across formats, and the chosen materials and printing techniques delivered a polished, professional finish. In all we created over 25 individual pieces of wall vinyl, raised printed logos and window decals, each installed with accuracy to maximise visibility and impact.
The final outcome is a visually engaging space that welcomes patients into the clinic while reinforcing the essence of the brand. The signage integrates smoothly with the interior ambience, and the partnership between Dr L’Art and DIBI Milano is presented with both clarity and confidence.