Smart Sights
Photography Brand Identity Design for Smart Sights Yorkshire
Toy Creative developed the brand identity for Smart Sights Yorkshire, creating a visual identity designed to reflect the creativity and professionalism of the photography brand. The project focused on building a recognisable logo and visual system that would support the brand’s growth across digital platforms and marketing materials.
Cameras capped with character
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Smart Sights Yorkshire required a brand identity that would reflect the creativity and technical precision associated with professional photography.
The goal was to create a visual identity that feels modern and distinctive while remaining flexible across marketing materials and online platforms.
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Toy Creative developed a logo and visual identity that captures the essence of photography and visual storytelling.
The design focuses on clean typography and strong visual balance, ensuring the brand feels contemporary while remaining professional and approachable.
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The visual identity combines:
modern typography
strong contrast and composition
simple graphic elements inspired by photography
These elements help reinforce the brand’s focus on capturing striking visual moments.
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The finished identity gives Smart Sights Yorkshire a distinctive and professional visual presence.
Through clean design and strong visual communication, the brand now reflects the creativity and expertise of the photography business.
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York based photographic studio Smart Sights tasked us at Toy Creative with creating a logo and branding identity that represents their huge visual talent. We needed to create a visual that married the great outdoors of Yorkshire with the essential photographers tool- the Camera.
We spent time with Steven first. Observing him shoot, watching him walk the roads and marshes of Yorkshire. We recognised the same essential tools in use each time. A simple DLS camera, with a quintessentially British flat cap adorned. This simple but charming image forms a huge part of what their subjects see in the process, so we created a logo that owned this perfect pairing of essentials.
We took this simple visual and crafted it into a symbol of the brand identity. It meant whether it’s used as a simple pattern or large and bold, the tone is set almost immediately. We coupled this with colours influenced by the tones and hues of the Yorkshire cobbles to complete the identity. Theres something really disarming about the relaxed demeanour of this photography team, something we really wanted to get across in the identity.