Hole 19
Golf Hospitality Brand Identity for Hole 19
Toy Creative developed the brand identity for New Hole 19, a concept inspired by the tradition of the “19th hole” — the social space where golfers gather after a round. The project focused on creating a modern visual identity that combines the heritage of golf culture with the relaxed atmosphere of contemporary hospitality.
The social side of golf, given a brand
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The team behind New Hole 19 wanted to create a brand that captured the social side of golf.
Rather than focusing purely on sport, the concept centred around the clubhouse atmosphere — the place where players gather to relax, share stories and celebrate the game.
The brand needed to feel rooted in golf culture while appealing to a modern hospitality audience.
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Toy Creative developed a logo and visual identity that references classic golf iconography while maintaining a contemporary aesthetic.
The design combines clean typography with subtle golf references, creating a mark that feels both recognisable and refined.
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The identity uses a palette and graphic style inspired by the golf environment, incorporating elements that evoke fairways and greens, traditional golf club culture and relaxed hospitality settings.
These elements help the brand feel authentic to the golfing world while remaining accessible to a broader audience.
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The brand identity was designed to work across multiple hospitality touchpoints including venue signage, menus and printed materials, merchandise and digital marketing assets.
This ensures the brand remains consistent across both physical and digital environments.
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The finished identity gives New Hole 19 a distinctive and modern brand presence that celebrates the social side of golf.
By blending traditional golf references with contemporary design, the brand captures the spirit of the “19th hole” while positioning the venue as a welcoming and stylish destination.
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Toy Creative designed a bold visual identity for the Hole 19 golf course in Uxbridge. The logo uses details of topography and the core flag element to hero the 19th number found in their name.
Hole 19 wanted to elevate their course offering and make the branding more reflective of their premium offering and escape in Uxbridge. They needed a strategic logo and brand that captures the golfing world, along with the modernity of the course itself.
Hole 19’s new logo found its home across the entire suite of applications. We created the logo itself, then helped it roll out into printed documentation for the course information, printed menus for their premium culinary options, right the way through to site signage and course directions. The challenge with this project was to maintain a consistent brand tone of voice and emotion through the course’s various touchpoints. Working with the team to create the language and design, we needed to reflect both a fluent golfing tone and the elegance that the course now embraces.