Logo & Brand identity

The Art Gallery

The Art Gallery in Ruislip tasked us with creating them a new corporate identity for their chic and local gallery. They are a boutique Art Gallery that features art from local and national artists, along with a bespoke framing services. They’re a friendly team, that needed a visual identity that best represented their heritage, wisdom and personal approach to their craft. Ruislip is a great location, and their storefront is quirky, and we wanted it to come across in the design.

The Art Gallery logo design
The Art gallery new logo with brand colours
A sketch of The Art Gallery in Ruislip used to create their new logo
Programmes designed and printed with new branding on
A collection of leaflet covers designed with the new branding for the art gallery
A collection of design and printed pieces for the launch of the new branding
Instagram stories created for the new Art Gallery branding
Enamel branded mugs as part of the Art Gallery rebrand
A designed letterhead and branded envelope
A rubber stamp created as part of the Art Gallery rebrand
More about this project

Toy Creative designed a hand drawn illustration for an emblem that captured the shops quaint appearance, then used it to created a mark of quality, rather than just a symbol. The crest was a versatile asset for the brand. Couple this with a bold and stylish colour palette and you have an identity that reflects the service perfectly. The gallery sits on a quaint row of shops, alongside other independent retailers and brands. The store is also one of it’s kind in the area, so it was a great opportunity to distinguish itself through a timeless visual approach.

The owners are charismatic, fun and nice to boot. So the resulting look and style is one that felt fitting, and represents them perfectly. You can see more of our branding projects here, and more from the gallery here.