SOJO Kitchen
Van Signage and Vehicle Wrap Design for SOJO Kitchen
Toy Creative designed vehicle signage and branded wraps for the SOJO Kitchen catering fleet, translating the company’s refined catering identity into striking mobile graphics. The project focused on creating elegant van branding that reflects the sophistication of the SOJO Kitchen brand while maintaining strong visibility on the road.
Partial wrap vehicle solution
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Client: SOJO Kitchen
Industry: Catering / Events
Services: Vehicle signage, van wraps, brand graphics
Location: Buckinghamshire / Thames Valley -
SOJO Kitchen had recently evolved into a modern catering brand and wanted their vehicle fleet to reflect that same level of sophistication.
The goal was to translate their refined brand identity into impactful vehicle graphics that would promote the business while travelling between events and catering locations.
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Our approach focused on creating a clean and elegant half-wrap concept for the catering vans.
The design uses a distinctive circular framing element around the logo, paired with matte black vinyl applied over the vans’ white bodywork to create a bold yet refined visual contrast.
This balance of simplicity and contrast ensures the branding is visible while maintaining a premium aesthetic.
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The vehicle graphics were carefully composed so the brand remains recognisable from multiple viewing angles.
Whether the vans are parked at events or driving between catering locations, the design ensures the SOJO Kitchen identity remains highly visible.
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Toy Creative managed the entire process from design through to print production and installation at our studio in Chalfont St Giles.
Working with Mercedes Vito vans and custom freezer vehicles, the graphics were installed to ensure a clean and durable finish suitable for everyday use.
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The finished vehicle branding transforms the SOJO Kitchen vans into moving advertisements for the brand.
The elegant graphics reinforce the company’s reputation for premium catering while providing consistent brand visibility across Marlow, Henley, Beaconsfield and the surrounding region.
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When SOJO Kitchen rebranded as a modern, elegant catering company, they wanted their fleet to reflect that same sophistication. Our task was to translate their new identity into impactful vehicle graphics and really help them bring their brand to life on the road.
Working with their Mercedes Vito vans and custom freezer vehicles, we designed a half-wrap concept that balanced style with practicality. The wrap used a distinctive circular edge framing the brand logo and supporting design elements, applied in matte black vinyl over the van’s clean white bodywork. The contrast delivers a refined, high-end feel without overpowering the vehicle’s design.
The composition was carefully planned to ensure visibility from every angle — whether the vans are parked at an event or moving through town. Our team managed the full process, from design and print production to installation at Toy Creative HQ in Chalfont St Giles.
This approach transformed SOJO Kitchen’s vans into mobile billboards for their premium service, ensuring consistent brand presence across Marlow, Henley, Beaconsfield and the wider region. The sleek finish communicates elegance, professionalism and reliability — the same values at the heart of their catering business.