Film, Motion & Content

Make something worth watching.

Brand films. Campaign content. Corporate video. Social clips. Animation. Photography.

We create visual content that gives brands a face, a voice and something considerably more interesting to post than another stock photograph.

From the first idea through to filming, editing and final delivery, we can shape the creative and produce the content as one joined-up project.

Tell the story properly.

Sometimes a photograph says enough.

Sometimes you need 60 seconds, a soundtrack and somebody with a camera hanging out of the back of a van.

We create film and content around what the business actually needs to communicate, whether that is introducing the brand, launching something new, explaining a complicated service or simply giving your marketing team better things to work with.

The format comes second.

The idea comes first.

BASTE at Diddly Squat Farm

A little brand promo with a rather good backdrop. We captured BASTE in its natural habitat at Diddly Squat Farm, creating a fast, characterful reel that puts the product, personality and place front and centre.

GC Couture at Harrods

A brand film with slightly more polished surroundings. Shot at Harrods, this promo reel captures GC Couture in a way that feels premium, elegant and properly at home in one of the world’s most recognisable retail spaces.

Projects and servies

Different stories need different kinds of film.

For Hortlands, we’re showing two examples of how video can work. One puts the focus on a large landscaping project, capturing the scale, detail and transformation from start to finish.

The other zooms in on a specific service, grounds maintenance, giving a clearer look at the day-to-day expertise behind the wider brand.

Project focused video

Grounds Maintenance Service focused video

Not everything needs a helicopter.

We like ambitious ideas.

We also like sensible budgets.

Sometimes the right approach is a full creative production with locations, cast and a detailed shot list.

Sometimes it is one camera, good light and somebody interesting saying something worth hearing.

We build the production around the idea rather than making every project unnecessarily enormous.

Your finance department may appreciate this section.

Creative and production in the same room.

This is where being more than a production company becomes useful.

Toy can develop the:

Idea
What are we actually saying?

Campaign
Where does the film fit?

Brand
What should everything look and sound like?

Film
How do we bring the idea to life?

Rollout
What other assets do we need?

The result is content that feels like part of the wider brand rather than something commissioned separately because somebody remembered the website needed a video.

From idea to final cut.

01.

Concept

We work out what the content needs to achieve and find the idea that holds it together.

02.

Pre-production

Scripts, storyboards, locations, schedules, shot lists and all the organised things that make the creative bit possible.

03.

Production

Cameras out.

Things happen.

Somebody inevitably says "one more for safety".

04.

Post-production

Editing, sound, colour, graphics, animation and the various versions needed for different channels.

Then we hand over finished content ready to use.

What are we trying to make happen?

One shoot. More mileage.

Good content planning can make a single production work much harder.

A brand film might also give you:

• A 60 second hero edit

• Short social cuts

• Vertical reels

• Interview clips

• Photography

• Behind-the-scenes content

• Website footage

• Campaign stills

• Animated graphics

Rather than filming one thing and discovering three weeks later that marketing needed nine other things too.

We think about the whole content ecosystem before the camera starts rolling.

Frequently Asked Questions

Got something worth showing?

A business. A product. A campaign. A story hiding behind a lot of website copy.

We can help find the idea and put it on screen.

Let’s make something people actually watch.

Start a design project
07837956620

hello@toy-creative.com

Unit 7B, Anamax House, Gerrards Cross