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There is no substitute for discovering and understanding what people think of your brand. We do this with an adaptive approach, and creative thinking at every stage. This means we can find our place to best provide support in creating a plan that’s right for your business and goals.

Strategic thinking

We’ve identified an approach and structure that we use to test the validity, strength and longevity of the strategies we’re a part of. We’ve helped clients shape their plans for the long-term, and deliver others in the short-term. Our flexible approach allows us to provide as much input as required.

The steps we use (but not limited to) include these topics.

  1. Vision and Mission: These statements articulate the long-term aspirations and purpose of the brand, providing a clear direction for all strategic efforts.
  2. Goals and Objectives: These are specific, measurable targets that the organisation aims to achieve within a defined timeframe. They serve as milestones and help align efforts towards a common purpose.
  3. Market Analysis: This involves assessing the industry landscape, customer needs, market trends, and competitor analysis. It helps identify opportunities and challenges, and guides decision-making regarding market positioning and differentiation.
  4. The Emotional Advantage: This element defines the unique value proposition or advantage that sets the organisation apart from competitors. It could be based on factors like pricing, quality, innovation, customer service, or brand reputation.
  5. Strategic Initiatives: These are the actionable steps or projects that support the overall strategy. They outline how the organisation plans to achieve its goals and objectives, covering areas such as product development, marketing, operations, human resources, and financial management.
  6. Resource Allocation: This involves determining the allocation of resources, including financial, human, and technological resources, to support the strategic initiatives effectively.
  7. Performance Measurement: This element includes defining key performance indicators (KPIs) and establishing a system for tracking and evaluating progress towards strategic goals. Regular monitoring and assessment enable adjustments and course corrections as needed.
  8. Risk Assessment and Mitigation: Identifying and managing potential risks and uncertainties that may impact the organisation’s ability to achieve its objectives is an important aspect of business strategy. This includes analysing both internal and external factors that could pose threats or opportunities.

By integrating these elements, a well-defined business strategy provides a roadmap for decision-making, resource allocation, and execution, enabling organisations to adapt to changing environments, achieve their goals, and maintain a competitive edge in the market.

Vision and mission

At our design agency, we specialise in helping you discover and articulate your brand’s vision and mission. We understand the importance of having a clear sense of purpose and direction for your brand. Here’s how we can assist you:

Through in-depth consultations and collaborative discussions, we work closely with you to understand your values, goals, and aspirations. We delve into the essence of your brand, exploring its unique qualities, target audience, and industry landscape.

Using various research techniques, market analysis, and competitive assessments, we gather valuable insights to help shape your brand’s vision and mission. We examine market trends, consumer behaviours, and industry best practices to ensure that your brand’s positioning is aligned with current market demands.

Drawing on our expertise in branding and strategic thinking, we facilitate workshops and brainstorming sessions to stimulate creative ideas and foster clarity. We guide you through a structured process of exploration, allowing your vision and mission to emerge authentically.


By leveraging our experience and strategic insights, we help distill your brand’s purpose into a clear and inspiring vision statement that encapsulates your long-term aspirations. Additionally, we collaborate with you to craft a mission statement that articulates your brand’s values, goals, and how you aim to serve your customers and make a positive impact.

In conclusion, our agency is dedicated to helping you discover and define your brand’s vision and mission. Through a collaborative and strategic approach, we assist you in uncovering the essence of your brand and crafting compelling statements that guide your brand’s direction and inspire both your team and customers. Trust us to bring clarity and purpose to your brand’s identity.

Proposition and Messaging

We specialise in helping businesses define their brand proposition and messaging to effectively communicate their unique value to their target audience. It’s a process that takes time and careful thought to discover your true emotional advantage.

We start by gaining a deep understanding of your business, target audience, and industry landscape. Through thorough research and analysis, we identify your unique selling points, competitive advantages, and customer needs. This information forms the foundation for crafting a compelling brand proposition.

Next, we work closely with you to articulate your brand proposition, which is the central idea or promise that differentiates your brand from others. We help you distill your brand’s essence into a clear and impactful proposition that resonates with your target audience.

Once the brand proposition is established, we develop a cohesive messaging strategy that effectively communicates your brand’s value. We craft key messages that align with your brand’s personality, positioning, and target audience. These messages are tailored to resonate with your customers, addressing their pain points and highlighting the benefits they can expect from your products or services.

We then take the steps to ensure consistency in messaging across various communication channels, including website content, social media, advertising campaigns, and more. This ensures a cohesive and memorable brand experience for your audience, reinforcing your brand proposition and driving engagement.

We’re dedicated to helping you define your brand proposition and messaging. By leveraging research and strategic thinking, we assist you in crafting a compelling proposition that sets you apart from the competition. Our expertise in messaging ensures that your brand communicates effectively, capturing the attention and loyalty of your target audience. Trust us to define a powerful brand proposition and messaging strategy that elevates your brand and drives meaningful connections.

Customer journey mapping

A clear and strategic journey for clients interacting with your website is crucial. It has a big impact on creating exceptional brand experiences and a clear path makes a difference between a site worth sharing and one without impact.

Customer journey mapping is a powerful tool that allows us to gain deep insights into the entire customer experience, from initial engagement to post-purchase interactions. We believe that understanding the journey your customers undertake is crucial in developing strategies that deliver outstanding results. By mapping the customer journey, we can identify pain points, opportunities for improvement, and moments that matter most to your target audience. This insight enables us to tailor your brand’s touchpoints and messaging to effectively engage and connect with your customers at every stage of their journey.

Mapping this out first helps us align your brand’s goals and objectives with the needs and expectations of your customers. By understanding their motivations, emotions, and behaviours, we can develop personalised experiences that resonate with your audience and foster long-lasting relationships.

We employ a collaborative approach, working closely with our clients to map out their customer journeys. We conduct in-depth research, gather data, and employ various techniques to visualise and analyze the customer experience. This allows us to develop comprehensive strategies that optimise every touchpoint and deliver a seamless and delightful journey for your customers. By understanding the intricate paths your customers take, we can create targeted, engaging, and memorable experiences that elevate your brand and drive meaningful connections with your audience. Trust us to uncover valuable insights and guide your brand towards success at every step of the visitors journey.


Research plays a critical role in defining your brand strategy here at Toy. We believe that a data-driven approach is essential for crafting a brand strategy that resonates with your target audience and differentiates your business effectively. Here’s how we utilise research to shape your brand strategy.

We start by conducting thorough market research to gain insights into your industry, competitors, and target market. We analyse market trends, customer behaviours, and competitor strategies to identify opportunities and uncover unique positioning for your brand.

Qualitative research techniques such as surveys, focus groups, and interviews are then used to gather valuable feedback from your existing and potential customers. This helps us understand their needs, preferences, and perceptions of your brand, allowing us to align your strategy with their expectations.

We’ll then analyse the data itself, such as market statistics and consumer trends, to gain a broader understanding of the market landscape and identify areas of growth and potential target segments.

Additionally, we conduct brand audits and competitive analyses to evaluate your current brand positioning, messaging, and visual identity. This helps us identify areas for improvement and develop a brand strategy that sets you apart from your competitors.


By combining the insights from our research with our expertise in branding, we define a comprehensive brand strategy that includes brand positioning, messaging, target audience identification, and key differentiators. This research-driven approach ensures that your brand strategy is grounded in market realities and effectively resonates with your target audience.

In conclusion, research is a foundational element in defining your brand strategy at our design agency. By leveraging qualitative and quantitative research methodologies, we gain valuable insights into your market, customers, and competition. This research-driven approach enables us to develop a compelling brand strategy that sets you up for success in a competitive landscape.