Rebrand and identity

The Snapshot People

An exciting new brand identity for a passionate worldwide photography studio.

Master logo design created for the Snapshot people rebrand by Toy Creative

To give the team a logo that felt both unique and embodied the urban roots that the brand represent, we crafted them something entirely bespoke. The resulting logo takes it’s influence from the stencil markings and divided shapes of the London back street. It helps it feel dynamic and adds an element of obscurity that grabs the attention.

Creative advertising layouts for the Snapshot people rebrand by Toy Creative
Website landing page created for the Snapshot people rebrand by Toy Creative
Website pages created for the Snapshot people rebrand by Toy Creative
Social media examples and typography for the Snapshot people rebrand by Toy Creative
Branded mugs and uniform created for the Snapshot people rebrand by Toy Creative
Photography branded packaging for the Snapshot people rebrand by Toy Creative
Social media visual and design elements for the Snapshot people rebrand by Toy Creative
Branding visuals and items created for the Snapshot people rebrand by Toy Creative
Logo build and style for the Snapshot people rebrand by Toy Creative
Brand style guide created for the Snapshot people rebrand by Toy Creative
Social media examples created for the Snapshot people rebrand by Toy Creative
More about this project

In an increasingly competitive photography industry, capturing attention and standing out from the crowd is essential. Enter “The Snapshot People,” an energetic photography team seeking to redefine the boundaries of creativity and visual storytelling. Recognising the significance of a strong brand identity, our design studio embarked on an exhilarating journey to create a new visual persona that would reflect their dynamic spirit and passion for capturing life’s fleeting moments.

To effectively capture the essence of “The Snapshot People,” our design team engaged in thorough research and consultations. We delved into their portfolio, studied their existing branding materials, and conducted interviews with key stakeholders. By immersing ourselves in their world, we gained a profound understanding of their core values, target audience, and the unique energy they bring to their craft.

Based in London, the team herald from the streets. Their journeys started shooting their clients on the ground in the city and it was so important for them for the new identity to captivate this energy.

Armed with valuable insights, we embarked on the concept development phase. Inspired by the fast-paced nature of photography and the vibrant energy that “The Snapshot People” exude, we sought to create a brand identity that would visually communicate their distinctiveness and captivate viewers.

At the heart of our brand identity creation process was the development of a captivating logo. We aimed to convey movement, energy, and a sense of spontaneity. By combining fluid lines, bold typography, and simple colours, we crafted a logo that symbolises the team’s ability to capture fleeting moments with style and precision whilst retaining their urban roots. The dynamic composition evokes the excitement and anticipation associated with photography, leaving a lasting impression on the viewer’s mind. We created an entirely bespoke typeface, created using a stencil style motif and bold edgy shapes.

Building upon the logo, we carefully curated a colour palette that reflected the vibrancy and enthusiasm of “The Snapshot People.” A dynamic blend of bold, eye-catching colours selected to evoke emotions of joy, excitement, and vitality. Additionally, we paired the logo with a contemporary and versatile typography selection, striking the perfect balance between elegance and playfulness.

To extend the brand identity beyond the logo, we developed a cohesive visual language for “The Snapshot People.” A library of graphic elements and patterns was created, enabling flexibility and versatility in various marketing materials. This visual language allowed us to maintain consistency and reinforce the brand’s energetic identity across all touch-points.

Recognising the digital landscape as a crucial platform for “The Snapshot People” to showcase their talent, we designed a visually engaging and user-friendly website. Leveraging the brand’s vibrant colours and energetic visuals, the website conveys the agency’s unique character and presents their portfolio in an immersive and captivating manner. We also integrated the brand identity across their social media profiles, ensuring a seamless and impactful presence online. Our goal throughout was to ensure the brands skillset and talent is at the forefront of all their media.

Creating a new brand identity for “The Snapshot People” was an exhilarating journey of capturing energy and showcasing creativity. Through a deep understanding of their core values and aspirations, we successfully crafted a vibrant brand identity that resonates with their target audience. From the dynamic logo to the carefully selected colours, typography, and collateral design, every element was meticulously designed to embody the agency’s passion for capturing life’s fleeting moments. The new brand identity has positioned “The Snapshot People” as a dynamic force in the photography industry, drawing attention, and inviting viewers to experience their contagious energy firsthand.