Shop signage design and install

Sushi Boom

The team opened a new storefront in Romford and we helped them create, print and install a whole new look to help put them on the map.

Sushi Boom Master logo
Sushi Boom Romford shop signage redesign and install
Side view of the new Sushi Boom shop front install in Romford
Close up of the raised lettering for the Sushi Front shop sign in Romford
Window decals and vinyl prints installed as part of the new shop signage for Sushi Boom Romford
More about this project

Sushi Boom found their roots in Uxbridge, London and quickly grew their brand into recognised Sushi gurus. The team make huge efforts to keep their brand consistent, and represent their high energy, food focused vibes in their restaurants. The team tasked Toy Creative with creating some signage and new graphics for their latest store opening in Romford.

The project involved us creating a set of designs first. Each approaching the challenge in different ways. Illustrations, typography and simple graphics all lost out to the end result. Simple, striking photography of their delicious Sushi. Once we had the visual style, we adapted it across the available touchpoints of the shop. We printed 10 main SAV vinyl graphics with photography on the bottom half of each window space to add privacy to diners. Next we installed a thinner vinyl to the top windows of the shop to reduce the level of direct sunlight and align the visuals with the rest of the shop. Next we added frosted decals on the insides of the windows to continue the style into the inside of the store. These were form cut using a lightly frosted vinyl, cut to shape and installed. Finally, we replaced the top sign with foamex black panels and affixed raised letters of the brands landscape logo. These gave the logo real stand-out, and made a huge difference to just printing directly to it.

The store looks incredible both up close and from a distance. They have a superb location just off the high street, so receive great traffic from the shopping centre and footfall from the street. The designs have been a huge hit, and put the team on the map in an even bigger way.

Check out everything the brand are doing here and see more of what we’ve done here.