Graphic Design, Photography and signage

Dr L’Art | DIBI Milano

We helped the team at Dr L’Art celebrate their new partnership with the skincare experts at DIBI Milano UK.

Dr L'Art Oxford street clinic window and front door signage
Dr L'Art Oxford street large window vinyl decal
Dr L'Art Oxford street large door window vinyl graphics
Dr L'Art Oxford street reception hallway large vinyl wall decal graphic

Dr L’Art is a brand renowned for their passion and expertise for all things skincare. Their success resulted in the team expanding to central London, and they found the perfect place to set up shop. New Oxford street is a stones throw from arguably London’s largest retail district, so the team set to work renovating the new location. Part of the brands success also comes from their carefully selected partnerships, with one of their biggest being DIBI Milano UK. Having acquired such an exciting and unique retail space, the team decided on a strategy to celebrate this incredible partnership of skincare and cosmetic excellence.

The team approached Toy Creative with the challenge of creating the visual design, signage and messaging that helped tell their story of brand harmony. Working together, they are able to offer the treatments and experience, backed with the science and technology of the DIBI Milano brand.

Dr L'Art Oxford street reception area and desk with signage .png
Dr L'Art Oxford street alternative view of product shelf and vinyl wall decal logo
Dr L'Art Oxford street clinic showing wall graphics and vinyl decal signage
Dr L'Art Oxford street clinic reception area with signage graphics
Dr L'Art Oxford street clinic reception area vinyl graphic messaging
Dr L'Art Oxford street clinic waiting area wall vinyl decals
Dr L'Art Oxford street clinic waiting area wall graphic signage decals

We set to work identifying areas of branding and signage opportunities in the store. The message was clear, harmony in this exciting new partnership- but how do we tell this store in a format that doesn’t stagnate, or interrupt the emotion felt from the architecture of the clinic. Adorned with tall ceilings, bespoke building structure and stone washed minimalist walls, we needed to make sure anything we designed felt at home, as well as establish this new business relationship for new and existing clients.

The result was to create a series of communicative messages that told this story in an emotive way. These were printed in a matt finish vinyl decal and placed selectively thorough out the various treatment rooms and clinic spaces. We wanted to take this one step further from a design perspective though. We created a series of simple, minimalist illustrations that represent the human from. At certain areas in the clinic you will find tall, almost abstract deconstructed illustrations of the female and male form. This represents the simplicity that the practice promotes, the clarity of their experience and goes hand in hand with the visual aesthetics of the clinic.

Dr L'Art Oxford street clinic consultation room wall graphic decals
Dr L'Art Oxford street clinic consultation room wall graphic close detail
Dr L'Art Oxford street clinic treatment room wall decal messaging
Dr L'Art Oxford street clinic treatment room signage up close
Dr L'Art Oxford street clinic large wall female illustration wall graphic decal
Dr-LArt-Oxford-street-clinic-wall-large-graphic-foamex-sign
Dr L'Art Oxford street clinic treatment rool messaging
Dr L'Art Oxford street clinic large face illustration on meeting room wall
Dr L'Art Oxford street clinic hallway vinyl wall graphic decals

We created over 25, individual pieces of wall vinyls, raised printed logos and window decals to help bring this clinic together. The project was large, and we’re proud to have been part of such an ambitious and exciting new collaboration.

Dr L'Art Oxford street clinic special round room treatment area with large vinyl decal graphic on wall
Dr L'Art Oxford street clinic large wall graphic illustration
Dr L'Art Oxford street clinic hallway large illustration grahic.png
Dr L'Art Oxford street clinic treatment room wall graphic decal
Dr L'Art Oxford street clinic Large logo wall graphic decal
Dr L'Art Oxford street clinic vinyl wall messaging decals
Dr L'Art Oxford street clinic face illustration hallway vinyl decal.png
Dr L'Art Oxford street clinic face illustration hallway vinyl decal graphic
Dr L'Art Oxford street clinic logo and messaging graphic vinyl decal.png
Dr L'Art Oxford street clinic face illustration treatment room extra large.png
More about this project

Our collaboration with ‘Dr L’Art’s’ on their new clinic at New Oxford Street marked a significant milestone in our commitment to delivering impactful visual communication. From the initial concept to the final installation, our team worked closely with ‘Dr L’Art’s’ to create a unique and engaging signage experience. Leveraging single line illustrations, we crafted a distinctive visual language that seamlessly blended modern aesthetics with a touch of artistic flair.

The focal point of our design approach was the integration of emotive messaging, strategically placed throughout the clinic to resonate with visitors on a personal level. These messages not only conveyed the essence of ‘Dr L’Art’s’ commitment to wellness but also celebrated their exclusive partnership with skincare experts ‘DIBI Milano’. The signage elements served as a canvas to showcase the harmonious synergy between ‘Dr L’Art’s’ and ‘DIBI Milano,’ communicating the clinic’s dedication to providing cutting-edge skincare solutions.

The printing process involved meticulous attention to detail, ensuring that the single line illustrations and messaging retained their clarity and vibrancy. The choice of materials and printing techniques contributed to a sleek and professional finish, enhancing the overall aesthetic of the clinic. As the final step, our installation team meticulously placed each signage element, ensuring optimal visibility and impact.

The result was a visually stunning environment that not only welcomed patients to ‘Dr L’Art’s’ new clinic but also conveyed the essence of their brand and the exciting partnership with ‘DIBI Milano.’ The signage elements seamlessly integrated into the clinic’s ambiance, creating a memorable and immersive experience for visitors while reinforcing the brand identity of ‘Dr L’Art’s’ as a leader in skincare and wellness.